
Intrinsic value makes investment easy and steady
Why do you go for buying spree on winter’s sales or closedown sales? Is it a lot easier to make buying decision when you know the goods you needed is offered at deep discount or at bargain price?
Conversely you will not buy a goods that is priced more than its true value, for example paying a single tulip bulb for ten times of your annual income. I am not kidding, at the peak of the tulip mania in Feb 1937, many people did exactly that, unbelievable!
Similar to purchase your grocery and goods, investors should abide to this principle and habit while making investment. “Buy low and sell high” is the investor’s mantra, the gist of it is to purchase a stock at a price when it is selling low or at deep discount, and liquidate it when its price reaches or exceeds a fair price. In this way the investor is ensured of profit and most importantly provides a margin of safety for his/her stake. If the margin of safety is large, the profit is high and protection the investor’s money is high too.
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